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Pascal Thériault warns consumers to be on the lookout for misleading Canadian labels

Published: 11 August 2025

Canned soup giant Campbell's has come under fire for engaging in "maple washing" — a marketing tactic where foreign-made products are falsely associated with Canada through the use of maple leaves...

Ghana's Cocoa Price Surge: A Bitter Truth for Chocolate Lovers

Published: 12 August 2025

Last week, La Presse reporters spoke to agronomist and economist Pascal Thériault about a recent price surge of 62.58% for Ghanaian cocoa, a move aimed at supporting its struggling farmers. This...

Quebec wine sales surge after U.S alcohol boycott—comments from Pascal Thériault

Published: 4 August 2025

Quebec wine sales have gone up since the removal of American alcohol products from the shelves of the SAQ last March and local producers are working hard to fill demand....

The first fully automated greenhouse in Canada—comments from Pascal Thériault

Published: 17 July 2025

In Ontario, a fully automated greenhouse allows lettuce to be grown and harvested with virtually no human intervention—a first in Canada....

Will the new Canadian Grocery Code of Conduct work?

Published: 26 May 2025

Canada's grocery sector code of conduct will finally come into effect on June 1, after years of discussion....

IGA and Metro slow to comply with new price display law—comments from Pascal Thériault

Published: 27 May 2025

In the IGA and Metro grocery stores visited this week by Le Journal de Montréal, the price per pound of discounted products appeared on signage, but the regular price per pound was still not...

Quebec's Exceldor to be sold to Ontario company Sofina Foods—Pascal Thériault comments

Published: 22 May 2025

The Quebec cooperative Exceldor, known for its chicken breasts, wings, and nuggets, has taken steps to sell its assets to the Ontario company Aliments Sofina....

Rising demand at food banks indicative of Canada's affordability crisis

Published: 30 April 2025

Food banks across Canada set a new record for demand in 2024, with more than two million monthly visits—nearly double the rate seen five years prior, reports CBC Ƭ֦Ƶs....

Consumers are increasingly using boycotts, but do they actually work?

Published: 22 April 2025

While there are plenty of examples to the contrary, the general academic consensus is that boycotts don’t work for a sustained period, as consumers eventually disengage and reprioritize brand...

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