Overview
Public Relations : Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).
Terms: Fall 2009, Winter 2010
Instructors: Phaneuf, Sheldon (Fall) Walsh, Brendan (Winter)
- Prerequisites: CPRL 510 and CPRL 520